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Selling Into Micromarkets
For years, sales reps at a leading chemicals and services company had successfully worked their territories, but in recent months sales volume had plateaued, because of encroaching competitors and shifting demand.
https://hbr.org/2012/07/selling-into-micromarkets
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Marketing Insight
Exploring the New Age of Micro Marketing
http://marketing-insight-blog.blogspot.com/2009/09/exploring-new-age-of-micromarketing.html
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Small Business Chron- Micro and Macro Marketing
Macro & Micro Marketing Planning & Strategies
http://smallbusiness.chron.com/macro-micro-marketing-planning-strategies-3239.html
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Blogspot- Niche v. Micro Marketing
Difference between niche marketing and micro marketing with examples.
http://eanswered.blogspot.com/2012/08/difference-in-niche-and-micro-marketing.html
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Crowd Spring- Micro Marketing
Micro marketing: 5 tips for small business and startups
http://blog.crowdspring.com/2010/02/micro-marketing-5-tips-for-small-business-and-startups/
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What Is Micromarketing?
Definition of micromarketing: Alternative term for niche marketing.
http://www.businessdictionary.com/definition/micromarketing.html
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Ingram Micro
Ingram Micro: Marketing Services Agency Overview
http://www.ingrammicro.com/ext/0,,20407_15316_15315_20403,00.html
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The Time is Ripe For Micro - BusinessWeek
ALL ABOUT MICRO By Scott Goodson, Founder of global ad-agency StrawberryFrog.
http://www.businessweek.com/the_thread/brandnewday/archives/2009/07/ad_agency_life.html
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Agency Ingram Micro
Creating your marketing strategy begins with defining your business objectives, and discussing strategic solutions for meeting them.
http://agencyingrammicro.com
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Micro Marketing VS Macro Marketing
Enter Now and Discover the Difference Between Micro Marketing VS Macro Marketing and Choose the Most Effective Strategy to Bring You the Best Results.
http://product2market.walkme.com/micro-marketing-vs-macro-marketing-understanding-differences/
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Micromarketing Definition
A marketing strategy in which advertising efforts are focused on a small group of highly-targeted consumers.
http://www.investopedia.com/terms/m/micromarketing.asp
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How 'Micro Marketing' Can Create Macro Results for Your Brand
Mass marketing is expensive and inefficient. Highly-focused campaigns and social-media influencers work better, for less.
https://www.entrepreneur.com/article/242320
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Micromarketing - Wikipedia, the free encyclopedia
Micromarketing was first referred to in the UK marketing press in November 1988 in respect of the application of geodemographics to consumer marketing.
https://en.wikipedia.org/wiki/Micromarketing
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MicroMarketing
Micromarketing LLC. Personal Service
http://www.micromarketing.org
